Most agencies learn on your budget. We learned on Google's.
We started out inside Google's vendor partnership program — the arm Google uses to train specialists and optimise advertiser accounts at scale. Between us, we've worked on more than 1,200 live advertiser accounts. We saw which “best practices” Google publishes for press releases and which ones actually move revenue.
Now we bring that inside knowledge to growing businesses across the US, Canada, UK, and Australia.
You're probably wasting 20–40% of your ad spend right now. Here's why that's not your fault.
Google Ads has gotten harder, not easier. Performance Max hides where your money goes. Auto-applied recommendations “optimise” against you. Broad match eats budget on irrelevant searches. Smart Bidding makes decisions you can't audit. Auction dynamics shift weekly.
Meanwhile, most agencies are learning as they go — running the same playbook across every client, reading the same public Google blog posts you could read yourself, charging you thousands a month to do it. You deserve better than that.
Why ex-Google vendor experience actually matters.
Anyone can pass a Google Ads certification — it's a free online quiz. What you can't get from a quiz:
The diagnostic instinct
When we look at an account, we don’t start with “what’s the CTR?” We start with the three structural failures that cause 80% of wasted spend. We spot them in minutes because we watched them happen across 1,200+ live accounts inside the vendor program.
The campaign architecture trap
Most accounts have Search campaigns cannibalising Performance Max, and Performance Max cannibalising Search. They bid against themselves in the auction and pay Google twice for the same customer. Fixing this one structural issue typically recovers 15–25% of spend in the first month.
The bid strategy override
Smart Bidding is a powerful tool — when it has the signals it needs. On most accounts we audit, it doesn’t, and it’s making decisions based on incomplete conversion data. Fixing the tracking before touching bids is the move most agencies skip.
The honest read on Google’s advice
Some of Google’s recommendations genuinely help you. Others help Google. Working inside the vendor program taught us the difference.
One service. Done deeper than anyone.
We only do Google Ads. Not GMB. Not SEO. Not social media. Not TikTok. Not influencer marketing. Not email. Other agencies stretch across five services and deliver average work across all five. We do one thing — at a level most agencies can't match.
Search campaigns
Architecture, match-type hygiene, negative keyword systems, ad copy testing, extensions.
Shopping campaigns
Ecommerce-specific. Segmentation, priority bidding, feed optimisation from the Ads side.
Performance Max
Asset group structure that doesn’t cannibalise Search. Audience signals that actually signal.
YouTube & Video
Format strategy, audience layering, creative briefing tied to retention metrics.
Display & Remarketing
Audience strategy, creative testing, frequency capping, proper exclusions.
Conversion tracking
GA4 integration. Because nobody optimises what they can’t measure correctly.
Plus weekly optimisation, transparent change logs, and monthly strategy calls tied to revenue — not vanity metrics.
Honest pricing. No “call us for a quote.”
Most agencies hide prices because they don't want you comparing. We publish ours because we do. One-time setup fee of $500 for new accounts — waived on 6-month commitments. Month-to-month. Cancel with 30 days' notice.
Best for: Ad spend under $5K/mo, one campaign type
- 1 campaign type
- Bi-weekly optimisation
- Monthly report
- Email support
Best for: Ad spend $5K–20K/mo, full campaign mix
- Full campaign mix
- Weekly optimisation
- Monthly strategy call
- Direct co-founder access
Best for: Ad spend $20K+/mo, advanced needs
- Everything in Growth
- Quarterly account reviews
- Custom reporting
- Priority response
The retainer tiers won't make sense yet. Our one-time $197 audit product gives you the same 60-day plan without ongoing management.
Is this a fit?
We're early.
We're honest about it.
Salar Creations launched in 2026. We don't have a wall of Western client logos yet under this name, and we're not going to fake one.
What we do have: 1,200+ live Google Ads accounts between us, worked on through Google's vendor partnership program — trained on Google's own playbooks, across every major industry. A free audit with zero obligation — so you can judge us on the quality of the work, not the marketing around it.
Our first Western case studies are being written right now. If you want to be one of them, we're offering our first 10 US/UK/CA/AU clients a 20% discount on the first 90 days in exchange for a documented case study at the end.
Find out what your ads are actually doing.
Most audits uncover $600–$4,000 in monthly wasted spend. Yours might be more. It might be less. The only way to know is to look.