Built by two Google-trained specialists. Run like a boutique.
The pattern we kept seeing inside Google's vendor partnership program.
Salar Creations exists to solve a problem we saw over and over inside Google's vendor partnership program: small and mid-sized businesses paying agencies thousands a month to run cookie-cutter campaigns, receive dashboard PDFs, and watch their CAC climb.
The pattern repeated across industries. The agencies weren't malicious — most were just stretched thin across too many clients and too many services. A junior optimiser running the account while a senior salesperson ran the meetings.
We started Salar Creations on the opposite bet: two specialists, one service, depth over breadth, work directly with the people doing the work.
hands-on every week
1,200+ live accounts, optimised inside Google's vendor partnership program.
We both came up through Google's vendor partnership program — the program Google uses to train specialists and optimise advertiser accounts at scale. Between us, we've worked on more than 1,200 live accounts across industries: ecommerce, real estate, healthcare, education, local services, B2B.
It meant learning the playbook from the inside — what Google's own frameworks prioritise, what the public advice gets right, and where it quietly serves Google more than the advertiser.
Salar Creations is us taking that inside knowledge and applying it directly for growing businesses — without the agency bloat, without the hand-offs, and without the cookie-cutter playbooks.
Two specialists. Both hands-on.
Salar Creations is run by two co-founders — both trained through Google's vendor partnership program, both hands-on in client work every week. You'll always work directly with one of us. Never a junior. Never an offshore handoff.
Google Ads delivery
Account teardowns, campaign architecture, weekly optimisation, and strategy. Leads the work that touches your account.
Client success + Ads
Onboarding, account management, reporting, and making sure every engagement runs smoothly end to end. Co-delivers Ads work on accounts.
Four things, roughly in this order.
Ad spend should generate revenue, not reports.
If your monthly retainer pays for slides instead of growth, fire your agency.
SMBs deserve enterprise-level thinking.
Without the enterprise markup. Specialist work shouldn’t be reserved for $50K/mo accounts.
Transparency beats jargon.
You should always know what’s being changed and why. Every change, logged. Every decision, defensible.
Saying no is part of the service.
We turn down accounts we can’t improve and services we can’t deliver excellently. It’s how we keep the promise.
We're a newer agency.
Salar Creations is new. Two co-founders, one service, a growing client list. We launched in 2026 — but we're not launching from zero. We came in with 1,200+ live accounts between us, optimised inside Google's vendor partnership program. That's the foundation everything else is being built on.
As the business grows, we'll add specialists — carefully, with people we trust.
But we'll never become the kind of agency where a client gets handed off to a junior they've never met.